Almost everyone who has a website needs to promote it to get traffic. The good news is that you don’t always have to pay a lot of money to promote it. If you’re in bigger niches, chances are that pay-per click advertising gets too expensive, especially if we have a ton of sites to promote. Media buying and banner advertising is also popular, but again not necessary. In fact you can get traffic to you site very cheaply, which is perfect when you’re starting out and are not ready to invest too much money just yet.
Here are some effective ways to promote your website on a shoestring budget.
1. Mailing Lists
You can obviously start with a mailing list or mailing lists. You can get an auto responder service for free, but I recommend Aweber for $20 a month and you can get the first month for just $1. E-mailing your list or lists is free.
Another cheap way to grow your list or promote your products is to have a blog or blogs. You can use Blogger and blog for free, but WordPress is a better option as you have more flexibility with it. You can buy a domain name for less than $10 at Namecheap or Godaddy, and get hosting from JustHost or Arvixe for less than $10 a month. If you can write you can write your own articles and blog posts, or if you prefer you can outsource content creation for as little as $5 an article.
3. Social Networking
Social networking is all the rage at the moment, and sites such as Facebook and Twitter are free to join. They are great because they are so interactive – you can rely on other people to help build your online business and you can build a great following. The best thing about social networking is that most people, who have a Facebook or Twitter account, etc., use them daily. They usually log into their account at least once a day and so there is plenty of opportunity to market to them.
4. Sponsored Campaign on Facebook
You can market so many things. You can market cost per action offers, affiliate products or services, you can market your own products, build your mailing list or just promote your websites or blogs etc. Just make sure that you check the terms of service of these sites. You don’t want to spam other members or you could lose your account, so be careful and market the right way.
5. Facebook Groups
Facebook allows you to put links to your websites on your profile, so there are potential clicks from anyone that visits your profile. They also allow you to start Facebook groups for your niches. You can start a group and have cost per action links on the group page, affiliate links and links to your own websites. Everyone that visits your group page is potential free clicks. You can invite your friends to join your groups and tell them to invite their friends to join. You can also advertise your group in any number of ways and as long as your group is smaller than 5,000 members, which is a really big group, you can send the whole group messages, at one time.